Get Your Cameras Ready…

The #WhatsYourRingStory contest has begun, and this is going to be a good one!! The stakes are huge (a Jamie Joseph ring!) and it just takes a few easy steps:

  1. Snap a creative picture of your ring stack
  2. Post it on Instagram
  3. Add a few words about your ring story
  4. Make sure you’re following us @newtwiststore
  5. Hashtag #whatsyourringstory
  6. Tag us in the photo and in comments @newtwiststore
  7. Post as many times as you want through the month of August!

We’ll choose our favorite picture and announce the winner in September. The number of entries is unlimited, so post away! We want to see how your stack your NEWTW!ST favorites, your Jamie Joseph rings, your heirloom treasures, your trendy finds… the sky is truly the limit!

A few details…

  • The photo does not HAVE to include jewelry from NEWTW!ST but we’d love it if it did!
  • Don’t own a ring story yet? That’s ok, get creative! One idea? Come in to the store, find your dream stack, and snap a picture!
  • If your account is private, we won’t be able to view your entry! Either temporarily go public or drop us a line at and invite us to follow you!
  • Don’t have Instagram? That’s ok! Just email your picture to and we’ll post it for you.

Have fun!


Introducing ILA….

…a stunning collection of jewelry inspired by the vast beauty of Rajasthan, India. The juxtaposition of desert and architecture tells a story enchanted by history and mysticism. The creators of ILA, Ila Sodhani and Vikas Sodhani, have deep ties to this captivating place as the land has watched the growth of generations. Frescos lining the open air courtyard of the family home reveal ancient Indian mythology through intricate details adorned with inlaid stones. ILA works to capture the essence of their heritage and Indian culture to share the beauty of what can be seen and imagined.

Wrapped in jewelry and textiles from a young age, Ila and Vikas Sodhani were continuously inspired by the work of their parents. Ila later spent eight years designing high-end diamond jewelry with her mother and father, while her brother Vikas pursued engineering at MIT, but was ultimately drawn to design and textiles of India.

We are so inspired by the intricate detail of ILA’s creations. Their contemporary spin on vintage-inspired designs using 14K gold, diamonds, and sapphires had us at hello. Shop them here.

Insta Life Lately

With spring well on its way, we’re patiently awaiting (or maybe not so patiently) what the new season has in store for us – hello, sunshine, and new jewels! As we prep for what’s to come, we look to the past to appreciate every step that got us to where we are, right now, in this moment.

Here is a bit of what has been going on with us lately.

As we tuck away our memories from a sweet and cozy winter, we’re so excited to welcome these spring rays and soak up whatever this next chapter has to offer!

New York City: I Love You

We are back from the Big Apple and missing its magic already. It was a very exciting buying trip and we cannot wait to share with you all the new things we found!

Here are a few snapshots of our week:

We shopped, and shopped, and shopped!

The Jewelry selections were some of the best we had ever seen.

We found great new lines to bring into the NEWTW!ST family.

We love seeing our artists, for whom we hold great appreciation. When we get together, it’s like visiting with old friends.

We hit the town and took in all of New York’s yummy food, art, and culture.

We even fit in some Barre 3.

Even though we froze our toes off, it was fun to see snowy New York.

And of course, no trip is complete without a little silliness.

-Until next time NYC!